Robins & Morton: Unlocking Institutional Knowledge with Kantiv

About Robins & Morton

Robins & Morton is a nationally recognized construction firm specializing in healthcare, hospitality, and commercial construction. With 1500 employees, Robins & Morton is consistently ranked among the top 100 contractors in the U.S. and has completed over 1,700 projects across 37 states.

Summary

Robins & Morton implemented Kantiv to increase access to their wealth of marketing knowledge and narratives. This partnership reduced deliverable development time across the board, enabling their marketing team to produce more high-quality proposals while eliminating operational bottlenecks.

The Challenge

Robins & Morton had amassed an extensive archive of institutional knowledge and marketing content over the years. After winning a project, the marketing team would review their submission, extract key details and narratives, and save them to their CRM. While this method was great for tracking projects and documenting sales activities, the ability to search and reuse that content was not easy.

This inability to find and repurpose important content created several operational burdens for Robins & Morton: Underutilization of valuable institutional knowledge, over-reliance on key team members to bridge knowledge gaps, frequent interruptions for already time-constrained project teams, and less time for high-priority strategic work.

The Solution

During their mission to find an AI solution, Laura Hernandez, Robins & Morton's Texas Division Marketing Director, met Kantiv's co-founder and CEO, Rohan Jawali, at a Society for Marketing Professional Services (SMPS) event. Laura immediately recognized the value of the platform and brought it to her team as a potential solution. Unlike other AI products, Robins & Morton could tell that Kantiv had been developed by experienced AEC professionals who understood their team's daily challenges and the workflows they were trying to improve.

"Rohan understood the challenges of AEC marketing. His prior industry experience was invaluable," said Klaproth.

"The ability to search and store content was the initial draw to Kantiv, but once we saw how it could help us repurpose and reuse content, it became clear that it was the right tool for us," said Klaproth. "After you upload your prior proposals, Kantiv understands not just your organization's people, projects, clients, and expertise, but also your organization's voice and style guide. All of this knowledge makes starting a new project fast and simple."

The Result

Kantiv has quickly become a central part of Robins & Morton's marketing and communication efforts, even beyond pursuits. "If we tried to get rid of Kantiv now, we'd have a revolt. Our team members love it and rely on it daily," notes Klaproth.

• Significant Time Savings – Award entries reduced from 30 hours to 6 hours. "So that's essentially one fifth of the time spent."
• Faster, More Effective Pursuits – "We had a very short window—just a matter of days—to turn around a significant aviation proposal. Using Kantiv was incredibly helpful."
• Streamlined Onboarding – "AI gives us an unlimited research capability. If a new team member needs to understand a term or concept, they not only get a definition, but also the company-specific context behind it."
• Empowering Team Members – "I used to get constant messages asking if I remembered an RFP with certain language. Now, people can search for themselves. It's a game changer."

"Kantiv aligns with our commitment to innovation. It helps us work smarter, not harder, and that's exactly where we want to be."

Katy Klaproth, Robins & Morton, VP of Marketing & Communications